Cheeky gift, cupcake included
Inside the gift
The bit they screenshot
“Per My Last Cupcake”
“Respectfully, No”
The reaction
The cupcakes are the vehicle. The real product is the group chat photo, the birthday table gasp and the friend who knows exactly why this is funny.
Inside the box
Each gift is styled to feel thoughtful, polished and cheeky, with toppers and notes chosen around the occasion.
Never mean
The tone is best friends, sisters, bridesmaids and work wives. It is never bullying, always love with a sharp edge.
Polite packaging. Pointed little message.
Elegant message toppers for saying exactly enough without saying too much.
Never bullying. Always affectionate.
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